Creating A Buzz
Posted by JoyFeb 22

Today I called back the printery. I wasn’t satisfied with the book markers. I ordered them with rounded edges for a reason – so that the paper would be sealed inside, hence no risk of peeling. Well, based on how they were done, a few of them have peeled, so the rep said to bring them back if they continue to do that.
If you missed me blasting it on Facebook, my article on Contraband’s release date came out in yesterday’s Sunday Observer ( Bookends). I gave them a head start because they publish my short stories. The editor also wants to do an interview once the book comes out.
Today, I got a list of local papers and sent out the press release to a few of them. I’ll continue to do this for the rest of the week.
I’m thinking that I need to put a folder together where I track what I’m doing each day to market Contraband. Maybe I’ll use the diary from last year that I only wrote in a couple of times. After all, I do have two other projects that will be printed this year and I’ll have do these things again and again.
There are also the activities I need to remember to do each day, like follow up with my publisher on a question I asked last week. I’m weighing my mind on whether to do a Facebook ad this month. I do want to up the count on my fan page, but I also need to keep in mind that I’m on a limited-to-non-existent budget.
And on that note, I do have some good news. I’ll definitely have to import copies of the book for the smaller bookstores, as they don’t order online. Knowing I won’t have the money to order the quantity I’d like to invest in, I gathered my courage and spoke to someone who I thought would be receptive to the idea. I explained that he’d make a profit on the venture from the sales. That he would fund the purchase of the books didn’t surprise me. What did, was when he said in his cockney accent, “It’s okay. I just want me money back.”
The point of that little story is not to assume anything.
Ask and you shall receive.















6 comments
Comment by ANN ELLE ALTMAN on February 22, 2010 at 9:37 pm
Sounds good. So much work to get published.
ann
Comment by Joy on February 22, 2010 at 9:46 pm
Ann, it’s a lot more work than writing the novel. That was the fun part.
Comment by Alan Miles on February 22, 2010 at 10:02 pm
Well done for asking for backing. That takes guts. You seem to have really got your act together on all of this.
Comment by Joy on February 23, 2010 at 9:34 am
Thanks for dropping in Alan. I gotta admit, I never realized until recently that I might have wanted to buy more than 20 copies of the book. Talking to the bookshops changed that. I didn’t want to ask, but it had to be done.
I’m learning as I go along that I have to use the people in my network. Makes the job easier and that way, I’m linking with people who have some expertise in the book marketing world.
Comment by Tina DC Hayes on February 24, 2010 at 3:42 pm
Joy,
First I wanted to say that I hope your little boy is doing well after his hospital visit. (The other posting wouldn’t let me open a comment box.)
Sounds like you’re really taking this book marketing by the horns! I’m so excited for you, with that first book coming out next month. You know I’m gonna buy a copy!
~ Tina ~
Comment by Joy on February 24, 2010 at 8:40 pm
Tina,
Thanks, the stitches were taken out today. Yeah, I am trying to do all I can to promote the book. Thanks for your support.