I’ve been reading a lot these days, not in the fiction genre, mostly articles to do with marketing and book promotion.  I came across a blog that is both informative and useful.  I’d been shying away from writing a marketing plan for my book, but finally did the job.  I plan to add details under each item, but that I’ll do over time.  This will be my master file for other projects-in-the-works. Please feel free to include any ideas you think will work.  So without further ado…

                     MARKETING PLAN - CONTRABAND

OVERVIEW
Contraband, a 78,000-word novel, is scheduled to be released on April 2, 2010.  The book will be marketed as African-American Fiction, African-American Romance and Contemporary Fiction.  It also fits the category of Urban Fiction.  The novel is being published by Nevaeh Publishing and will be released in the United States of America. Other than publicity through advertising and networking on the internet, my focus will be on making the book a household name in Jamaica.

OBJECTIVES
§    To alert as many potential readers as possible to the existence of the book
§    To market Contraband to every action/adventure reader
§    To have the book positioned in as many stores as possible across Jamaica
§    Grow author’s visibility for the next project.

MARKETING STRATEGY
§   Exploring all forms of media to reach target audience
§   Testing and applying the most effective combination of formal and informal media to reach the target market

TARGET MARKET
§    Readers of Fiction in general
§    Readers of Action/Adventure novels
§    Readers of Romance novels

TRADITIONAL MEDIA
§   Press
§    Radio
§    Television

NON-TRADITIONAL MEDIA
§    Book Signings
§    Facebook
§    Twitter
§    Blog Posts
ü    Blog Interviews
Book Reviews

PROMOTIONAL IDEAS/ITEMS
§    Book Markers
§    Corkboard Cover for Launch & Signings
§    Giveaway on Blog
§    Giveaway on Radio
§    First chapter (freebie) with newspaper interview